For more than 30 years my work has been advertising and marketing communications.  Most of those years were spent at Lord Geller Federico Einstein, an advertising agency in New York City.  I was one of four founding partners and worked there as a writer, creative director and agency president.  From 1988 to 1991 was a principal in at Lord Einstein O’Neill and Partners which was eventually absorbed into WPP.    LGFE   did memorable and productive work for a wide range of clients including IBM,   The Wall Street Journal, Tiffany & Co., Steinway & Sons, The New Yorker magazine, and The New York Stock Exchange.   Since 1991 I have been an advisor, coach, consultant, and writer for companies of all sizes from multi-nationals to start-ups, both B2B and B2C.  I’ve helped clients conduct searches for advertising agency, PR, and media services - evaluate marketing programs, communications strategies, brand and positioning issues, client-agency relationships and creative projects.  Clients have included companies such as: IBM, Knowledge Adventure, Compaq, idealab!, The New York Stock Exchange, The History Factory, NetGravity, The American Funds, Scholastic, Barnes & Noble, Book-of-the-Month Club, and many others.  Beyond the writing and consulting work I am also currently a VP of Loyalty Builders LLC, a marketing services company specializing in customer focused predictive analytics and direct marketing.


Bare Bones Bio